Mobile marketing covers two-third of the global population, as per GSMA intelligence. It’s where you can run a full-fledge business. And, the substantial fact is its scalability. It’s all of no use unless you don’t have the mobile marketing strategy.

What should you focus on-these are the pivotal elements to form mobile marketing strategy:

1. Mobile Responsive Website: Have you heard of mobile-first indexing?

Google came with a surprising update. Its blog stated that Google will predominantly index and crawl into the mobile version of the content first. However, the desktop version is also vitally important yet, the mobile version comes prior when it comes to assign a rank.

In the nutshell, you should ensure that your website is mobile-friendly. Make sure that your website, if is a hosted theme or a content management or eCommerce-based as of WordPress/Squarespace/ Shopify, should be up-to-date. Drill into your head that its old version can’t be configured for mobile platform.

To check its mobile-friendliness, follow these steps:  

• Go to its desktop version.
• Press Ctrl+Shift+I.
• A dev-window will pop up.
• Press Ctrl+Shift+M to open it in a mobile-view.

The content should be explicit and visible, whether you zoom in or zoom out the frame. When you toggle from the desktop view, its pan content and navigation should be fit to this view. Otherwise, Google will take a long time to rank it. Thereby, its bounce rate, online traffic and conversion will visibly drop down.

2. Optimize from the viewpoint of business:

Approximately, 63% of all traffic on the internet comes through a mobile phone (according to Stone Temple). The mobile friendly sites that provide with a glitch free shopping and searching experience, they come on the top of the world. Google looks into the seamlessness that the websites offer in browsing, uploading pictures, watching videos and going through the Google Maps. It’s vital for all types of mobile marketing.

However, Google Analytics and Google Console give many cues to look up the downsides. Yet, you can create a Google My Business account. Besides providing official details and company profiles, you can:

• Upload authentic pictures of your shop/ store/office
• Mention the exact address where you deal from and keep it up-to-date.

You’ll see how many privileges you’ll get through SEO benefits. The traffic will surprisingly boost up. Queries in the form of leads will boom.

3. Attract Via SMS Offers:

At times, telemarketers try to intrude into your lives. The Simple Texting website published a survey result that states-“57% of individuals are willing to receive promotional texts.”

That means such percentage of individuals welcome in a view of getting a discount. They are nearly 90% folks who tend to open and read the SMS within 3 minutes of being received. Isn’t it an interesting fact that elaborates how magical and game changing the SMS marketing could be?

It’s interesting and profit making, if:

• Your SMS marketing audience is defined.
• A Call-to-Action is clearly there.
• You target audience according to the geo-location.

4. Social sales:

Brandwatch published social media statistics revealing that over 3.03 billion active users compose the pan social community, which spends 116 minutes a day on it. If you look at the sales, nearly 91% retail brands have 2 or more accounts to scale up their sale’s domain.

The eCommerce brands are fond of Facebook, Instagram and Snapchat. Their community loves to invest in the lifestyle, fashion and food industry while gossiping. Many startups take them as an opportunity to begin awareness from the scratch. For brands, it’s a gold rush as their reputation grows by leaps and bounds. What’s common in it is the conduit, i.e. the mobile phones. They are letting us interact with intended social channels wherein retailers and distributors grab sales.