A 2020 B2C Content Marketing Benchmarks, Budgets & Trends report suggests that 3 out of 4 B2C marketers have faith in the success of content marketing. To complement this report, there is another study showing the significance of content marketing. It found that 97% of marketers find it critical to their marketing strategies.

But unfortunately, only 35% of organisations have a dedicated digital marketing company or person that focuses on content at all times. To convert into a fortune, companies have to emphasize high-quality content, SEO, and visual content. With these things only, a startup can reach out to branding and brands can generate maximum awareness, traffic, and quality leads.

Here are a few tips that can help you to have high-quality content for digital marketing.

1. Follow Google Core Update

Google Core Update, 2022 also shows some clues to improve your content strategy and digital marketing results. It suggests these points:

• Update product reviews in all forms and share them. Integrate reviews in the form of a video, image, or text, citing how effective that product is. Ensure to include the real or original images and test if they match the product.
• Integrate recommendations for reviews, such as the best products of similar groups. Do mention the reason why it is recommended. Add its extraordinary features, highlighting why it is extraordinary in a short video. Ensure that this review comes from the first party (which is the user himself).
• You may list down the name of related high-ranking products together while reviewing products for each recommendation. Ensure that the provided details are actually searchable and useful to stand alone.

1. Launch Content After Auditing

An expert digital marketer strategizes how to update and repurpose the available content for maximizing its usage. Often, brands follow this practice of refining and updating the available content. This can be effectively done through a content marketing audit.

Get into the insight to filter valuable content that you already created previously. Now, you need to bookmark it and actively search for trending formats on different platforms. The bookmarking will help you to save the links to interesting articles or blogs on your website.

Now that you have the links to valuable & informative blogs, think about introducing a wow factor to them. You may add some visuals like infographics and videos, highlighting the best how-to tips or stunning facts.  You may also highlight the transitioning tips or part through a visual. Besides, launch a podcast to reveal real-time insights in an audio format.  Later on, publish it on various niche-based platforms.

1. Align Solutions In Accordance with Insights

Leading digital marketing companies thoroughly study and recognise their niche audience. It is whom you serve for keeping your revenue cycle progressing.

Get clues from their web journey, such as what they were likely to find, where they explored, and what they find interesting to engage with. Effective answers to these queries will guide you to produce original, human-first content that customers actually look for.

Customers often seek concrete answers to their worries. You may get deep into their insights and publish answers in informative blogs and articles.

For drawing what exactly your customer’s search is, get through the web analytics report. It has a list of long-tail keywords, most searchable posts, bounce rate, and many other points. This first-party data can guide you to serve what customers seek. This practice results in more searches and a high engagement rate.

Here are a few types of content whose searches are outnumbering:

• Original research
• Technology support & insights
• Experts’ vision and their accessibility
• Reliable and independent sources
• Industry-specific approaches

1. Choose Most Clickable Content as KPI

Users click the title that resonates with their query. Here, the click-through rate is more important, which is the ratio of users who click on the hyperlinked text to the total number of users who view your URL or content. Maximum views of a specific web page clearly show that this is what people actually look for.

The SEO experts in leading digital marketing companies eye more on clicks/click-through rates for strategizing their content. It is often rewarding to create memorable content by including in-depth answers to the most searchable queries.  You may make it more comprehensive by adding images and videos. This SEO tip will help you to attract as many interested customers as you require and sometimes, more.

 

1. Short Videos Are a New Trend

Consumers usually do not have enough time to read or watch longer content. Even if they are highly shareable, short videos have a higher engagement rate.

As per  a source, videos of over 5 minutes register about 60% engagement, whereas 1–4-minute-long videos show around 71-72% engagement.

Simply put, short videos are highly shareable.

Now, the question is “what to share in videos”. Here is the answer: FAQs, educational as how-to videos, challenges that customers face, launches or announcements, use cases, applications, and customers’ experience in real-time-these all can prove really helpful in creating an engaging experience.

1. Organically Promote on Cross-Platforms

Your audiences want to listen to the actual or real-life story of improvement. It’s not necessary that they visit your website directly via Google. To reach out to wider audiences, you need to choose a variety of target channels.

These channels can be any niche-based social media, any business directory, Craigslist, or an online newspaper or magazine. What it all means is that you need to get on top of where your customers are.

Let’s say,

• Retailers and eCommerce merchants have Facebook to connect.
• Services or B2B merchants have LinkedIn to engage through.
• Specific audiences can be reached through newspapers or magazines.

But, there is no one-size-fits-all tip that can be universally applicable to every niche. However, personalised experience is key. You should understand the pain points of customers and support them personally for better and long-life relationships.