Web audit or web health checkup is something that tells how your website is. Technically speaking, it is a comprehensive evaluation of your website. With it, you can easily identify areas that need your attention to get better in terms of performance, user experience, search engine optimization, etc.

So, the main mission of this evaluation is to determine problematic issues that leave users disheartened or unhappy, which eventually brings down the flow of conversions and hence, ROI.