Do you find it really tough to shoot your website’s ranking at the top of the SERPs?

Actually, it may or may not. The top rank in the Google is a dream that can turn into a reality. Only the selection of accurate keyword can do so. However, on-page and off-page optimizations are important. But without selecting the right keyword, they don’t make any sense. It breathes a fresh life into your SEO activities.

Would you like to identify the keyword that absolutely consists of commercial intent?

How would you identify it? Do you have any plan?

Steps to find the lead-generation keyword ideas: 
I’ve a few ones. Catch the roundup of how would you determine the relevant keyword:

1. Identify the customer persona:
Before moving further, ask yourself-what do you serve. Does your answer have what you sell? Or, does it comprise anything that customers search?
Answering these questions pays the real value.
Why? 
Answer: It’s just because 99.9% of internet community doesn’t search what you sell (but what it desires or requires)-this is what Brian Dean of Backlinko says.

With a keyword, you can come to know what your customers search. But strictly don’t adhere to it only. Most of the SEO experts have the keywords on their mind as the best SEO technique to hook up the customers. But this technique actually doesn’t figure.
You need to determine your customer’s persona.

Customer Persona! What is it?

It’s the fictional portrayal of the buyers. There are several things that prep up their blueprint, for instance, how they behave, what their demographic is, what their goals are and so on.

Let’s say, I deal in the eCommerce products, like men, women & kids stuffs. Should I target with the keywords that are closely tied to these categories’ products?

Well, it would be an incorrect practice. Rather, you should check what your target audience searches. You’ll find the long-tail keywords, like blue or Black Men T-shirt, Online Party Wear Dresses, Online Casual Shirt Price and so on.

All such kinds of queries illustrate the requirement of the customers. By using Google Keyword Planner or Tool, you can get a quick look of the keywords’ list. But this list would cater what you want to cater, but doesn’t what the customers look for.

2. How to select the topics for off page content marketing:
The unique and quality content portrays the soul of the off-page marketing. It must be what your potential customers care about. And if on-page optimization comes in the right place in its association, it would be an invincible lead generation SEO technique.

Would you get hands-on experience of the personalized email marketing?

Or, would you go for online survey?

Leave these time & money consuming lead generation ideas at bay. Rather, I’ve a better suggestion. It’s:
• Identify the online hubs or locations where your audience hangs out. It can be any blog, niche-based forums, question & answer website (like Quora & Reddit) social media groups, industrial groups, and article websites.
• Make your account to associate with the target audience on the selected & identified networks.
• Keep an eye on the topics that appease them. It can be any important information, bulletin, demonstration or recipes.
• Carefully identify the topic that they care about.

For example, you want to know what the NRI community searches for immigration on Quora. Just put your query into the Quora’s search bar. Several topics will pop up on your screen in the question-answer format. Select the ones that resonate to your product as well. Nothing can beat this idea of million-dollars.

3. Drill down to find the most searchable keyword
Subsequent to following the first two tips, you’d have some really good topics. Now, you need to have excellent suggestions over the keywords. Let’s go through the few that I’ve:

• Google Suggests: It’s the simplest SEO tool to get keywords for the lead generation. You can go to the google.com. Type your keyword half, as Best Email Marketing. Four or more keyword ideas will pop down. You can get your keyword idea from there.
Also, you can prefix these words-easy, simple, best and tips. These words can make your topic more interesting and striking.
• Quora: About this platform, I’ve already discussed above. You can follow those tips.
• Reddit: It’s also a very popular social network with a big community. It covers almost every topic, from serious business intelligence to science and politics. You can shortlist the ones resonating with your products/services.
• Google LSI: The LSI stands for Latent Semantic Index. In simple words, it identifies the long tail keyword relevant to your topic.
You can get them at the bottom of the SERPs under ‘Searches related to ….’

4. Inspect that each keyword has the commercial intent: 
It’s just a walkover. If you don’t want to go for premium service of lead generation search engine software, it can prove as a free SEO tool for lead generation. How?
• You just need to visit the Google Planner.
• Put the keyword in the search bar. The related keywords with the exact number of their click through rate (CTR) bids pop up along the keywords.
• Catch on the suggested bids column. It’ll showcase how much the advertisers have bid upon which keyword. The highest bid keyword would have higher commercial intent.
• You just walk down your eyes up to 15 bids of the Adwords.
• Select the few ones as per your niche because all those bidding keywords would have commercial intent.

5. Don’t miss the search volume and keyword trend:

The search volume is a key performance indicator (KPI). It determines that the traffic is crazy about the particular (products/services) search. So, you must attend it carefully. You can take help of the Google trend tool. Like any other tool, you need to put the keyword in the search bar. It will showcase its growth rate. An interactive graphical presentation will reveal all about its trend. Lately, you can identify its tendency easily.