Online marketing has an effect of forest fire. Just kick start campaign on any of your favourite platforms. Get connected to wide global community. Let them walk through what you want to sell. Make sure that your campaign has effective words to add a punch. And you are done. Yes! It is proven. Have you checked campaigns of Amazon and McDonalds on Snapchat? They are the finest examples of leveraging online marketing.
1. Trending SEO marketing:You can’t ignore the power of search engines. It’s on mobile screen. It’s on desktop. It’s on TV. It’s almost everywhere. Now, you need not wander at unknown place. Just Google over the internet and see how quickly it will track the location that you are looking for. This is just an example to display its magnificence.
Do you know why such engines are going popular across the globe? It’s straight and simple answer is its Outreach. Door-to-door marketing is good. But is it an excellent resource to make a service/product a household name worldwide? It’s not.
But yeah! Marketing on Google, Bing and many more such engines can make it happen. Alone Google ends the thirst of 3.5 billion searchers every day. The searching figure spikes to 1.2 trillion if we analyze at the end of the year. Isn’t it interesting?
Now, I am sure this astounding fact will magnetize you towards digital marketing. If you want to get exposure to such a massive number of users, these online marketing strategies for 2017 will help you beat the clock. Search engines hire CPC and PPC strategies for it. They arrange bids for the keywords to generate leads and spike the conversion rate. The publisher gets reward in the form of commission credited to his account.
2. Content marketing:Have you ever imagined that the content can be a proven winning formula? It is actually. Don’t you believe? BuildFire and KissMetrics have terrific organic traffic valuing $46,000 and $491,000. It’s the game of keywords & content which they monetize successfully.
You, too, can set one of the above said examples. Spin informative content with interesting words and style. You can take help of these guidelines for adding a real value to your content strategy:
- Find your niche.
- Pick the low competitive keywords rather than high ranking ones.
- Choose catchy title that must not exceed 65 characters. Include keywords but not mandatorily.
- Create highly effective, valuable and evergreen content.
- Put facts, opinions and ideas to express.
- Longer article plays great role in spiking ranking.
- Break the longer article into sub titles.
- Add info graphic or video as a plus.
- Blogging, ghost blogging and guest blogging are the best means to create backlinks quickly.
3. Business listing:Have you registered your business legally? Like it, getting added to business listing can be a golden opportunity for:
- Developing brand image
- Enhancing local business
- B2B marketing
- Inexpensive adverts
Be it Google, Yelp, Yahoo, Facebook, Better Business Bureau, Angie’s List or any other one, the list goes on. It takes just a few simple steps like mentioning the business, its category, location, official address and it authentic photographs. Once registered, the chances to emerge in the local search will be greater than ever.
4. Info graphic marketing:The graphics that teach are called info graphics. The idea beneath info graphic marketing lies in the famous proverb-a picture paints thousands of words. Users may skip content. They may miss bottom line. But pictures don’t drain their brain much. Thereby, deriving the exact conclusion seems a cakewalk through info graphic.
Visual.ly, pinterest, reddit.com and topinfographic.com are some of the online hubs that welcome blogs or articles with info graphic. Otherwise, the account of the blogger or webmaster can be suspended. I am sure you don’t want to miss supplementing it with your blog/article because doing so means skipping platform for creating valuable backlinks. And there is no need to introduce the fact that how much valuable they are for ranking.
5. Video marketing:Can you create a buzzing of the product around? Fetching popularity through the mouth-to-mouth words shrinks to a certain diameter.
If you want to shatter this diameter & move beyond, video marketing can drop your jaws through its dumbstruck results. Out of all top ranking websites, 70% are those that feature videos.
Daily motion, vimeo and youtube help you procure 3 times more inbound links than those of blogs on facebook and twitter. Around 30% to 40% spike is seen in the conversion rate of the urls that have videos enclosed. This is why 2 out of every 3 online marketing strategies include video marketing.
The projected reports confirm that this marketing is the most progressive ad segment. Within next 5 years, the 3rd part of the total ad spending will incur on it. A how-to video can cut 14% of the cost incurred on employees’ training. Isn’t this solution matchless! No other mode can ever impart more education with better results than this kind of marketing.
6. Classifieds & Press Release:It’s the talk of the past when people used to spend minutes to hours while finding the job or articles in newspapers. The world has become fast paced. Classified beholders are the real buyers or needy. Press releases are illustrative reports of what happened and is likely to happen in an organization. These are the very segments where a bit of focus can take you straight away from barren account to the land of treasure.
Craigslist, eBay, Gumtree.com, OLX, sell.com and many more online hubs are there to submit free classifieds. And you will get a ticket to get a number of backlinks which can prove an asset. Leads too can be created through this platform. Attending media & leads can be a piece of cake with PRs.
7. Trending Social media marketing
7.1 Video marketing on Youtube:Since 2009, youtube is trailing Google as a favourite search engine. According to surveys, 2 out of every 3 Americans are stuck to it that watch one video per day.
Almost everyone is on internet. You can’t deny this fact. And since youtube is the second most visited social network, uploading a video can be the best driller to such a massive population. Even though you don’t have your online presence, you can sell, you can promote and you can capture leads via it. A short video can make it happen. Click on monetizing option on this channel. And there you go to grab millions through interesting videos.
How to create a dirt cheap video?
If you don’t have huge capital to invest, play with stills. For example, a cosmetic startup can:
- Align some free images from pixabay
- Prepare a powerpoint presentation.
- Blend them up with short and crispy content describing how to apply makeup.
- Do the settings.
- Add special effects and a bit of transition.
- Now, create its video through any converter which is available online.
Remember, visitors can be targeted by mutating their thoughts through an effective video. Make it viral by sharing and liking. The chances of conversion by this network become prominent.
7.2 Facebook Marketing:The greatest business opportunity knocks at your door when you choose facebook advertising. The most leveraging fact is that you are in full control of your budget. Since it’s a network of social community, you have a plus point to target people for who they are. But if you want to limit your reach to a certain group, it can be possible. FB avails the business an option to avail its ad to shortlisted members of community.
What all you need to do is fixing your budget and target community. And let it do its optimization by default for those who like to catch it. The ad will be your business leads for tomorrow. Facebook Insight helps you to check its progression or regression. If the ad is not doing well, the analytics will let you know. And then, you can modify it.
Social community wants a single network for chatting, business and transactions. As FB has announced, it will configure all these features in its upcoming messenger. By writing a single message, the user will be able to shop, transfer fund, epayments and many more works in future.
7.3 Branding Through Instagram:It’s not the network reserved for the selfie freaks. A business event can be popularized through it. You can capture the workshops for immortalizing them in photos. Collective chains of passing events can be saved in albums.
Moreover, you can serve your business motive as well. What all you need is a facebook page to run an instagram ad campaign. Follow it up as:
- Choose the goal of the campaign.
- Choose the platform that can be any website, audience and budget.
- By clicking ad creative tab, you can create content for ad. It can consist of image, video or multiple images.
- Even unique photos or videos can be uploaded, cropped and adding text for ad.
- Connect it to your FB or Instagram account.
- Click place order tab to run your ad within 24 hours.
7.4 Twitter Marketing:It’s a micro-blogging site. Social community tweets news, downpours its feeling, raises voice against any issue and even, chit chats like a gossip monger.
With 305 million monthly active users, it has become a dream of business community to perch upon and run ad campaign. Like FB, it has provision for paid promotion. The word ‘promoted’ indicates that the post is sponsored.
Steps to do setting for twitter campaign:
- Open an ad account on https://ads.twitter.com.
- Move cursor over the campaign tab at the menu bar.
- Click on create new campaign.
- Choose whether you want to promote your tweet or your account.
- Afterwards, give the title of the campaign.
- Select the starting time by either immediate starting or customizing that date.
- Next, specify target audience as per choosing the category of its interest, location & gender.
- Mention the budget that can be based on the bids.
8. Ecommerce Marketing:Commerce has been shifted to electronic platform. Now, each marketing hub is slowly extending its dimension from physical store to this high end technology ground.
However, wooing customers to physical stores is quite easy. But how is it possible to bring the customers to virtual shops? This is what referral as well as affiliate marketing does.
8.1 Referral Marketing:Today’s need is to amplify the power of publicity. Word of mouth is, undoubtedly, the most powerful source to accelerate the business growth. Capitalizing on this marketing fundamental can be worth millions of dollars.
Recommendations that come naturally from the mouth of friends and relatives cast strongest impact. Just imagine you are putting the good & the bad points of the Addidas backpack before your friends. If your friend buys the same backpack brand, it will be considered as the victory of referral marketing.
According to online surveys, 83% of the customers prefer referral products. And only 29% customers do prefer through facebook, twitter and review on a website. What if 100% customers will refer? The conversion rate would be higher than ever then.
How to do referral marketing?
- Register your website, blog or product to the search engines’ business listing.
- Post your blogs, products or articles to the high authority & page rank websites.
- Arrange loyalty programs
- Non-incentive programs
- Email marketing
- Mouth-to-mouth publicity
8.2 Affiliate Marketing:Affiliate stands for a connection. This concept of online marketing was incepted to bridge the gap between the customers & the sellers.
Isn’t it praiseworthy to let the small vendors grow under the banner of biggies? Of course, it is. However, it’s a commission based commercial activity. The more you bring visitors through incoming links to the e-commerce website, the more you earn commission. Moreover, the flow of commission will be in to your account even though he purchases more than one products. The funds will be transferred within 24 hours.
How one can do affiliate marketing?
- Visit any big e-commerce website.
- Find a link at the bottom or any part of the page namely affiliate program.
- Click an option to become an affiliate for free.
- Sign up.
- Create an external blog.
- Choose the product to target for promotions from the external blog or website.
- The blog must be effective and persuasive.
- Create a buy button at the external blog and hyperlink it to navigate the ecommerce site.
If the buyer clicks open and makes purchase, the commission is credited within 24 hours to the publishers account.