Running an online shop or business is no big deal. But yes, promoting it is labourous indeed. It’s an exercise for the brain to evolve such marketing gimmicks that make sure explosive ‘sale’.The merchant comes with free offers, discounts, loyalty points, gifts and many more tricks to get many new customers on his board.
But how would you lead the league if a number of merchants opt to the same marketing trick? It’s really a can of worm to add competitive edge but not impossible. You can develop an ultra-profitable model of shipping that would echo leveraging & cost-effective to customers. Resultantly, the sale would drive to overwhelming.
What’s ‘Pick up Stuff in Store’?
‘Pick up stuff in store’ implies buy the product online but collect it from the physical store nearby your locality. It’s pretty similar to the ‘buy online and pick pizza or fast food up’ after booking it online. However, its dropshipping is available but the idea of cutting on cost motivates the customers to get it by self.
But this saving on money is just a reason out of many ones. The following can be more reasons that let them reach the physical store to collect the purchased items.
Why do online buyers like to pick up stuff in store?
Of course, cost cutting is the primary cause of adopting this model of shopping. Apart from it, there are a few more causes that can hook them to the offline stores, like:
* Presence of store in the nearby location.
* The want of urgent delivery.
* Eliminating the possibility of stealing and duplicity.
* Grabbing promotional offers.
* Checking quality and so on.
The customer wants to get maximum of quality and value in the minimum amount. If you succeed in delivering it, he will be incorporated with you till long run. But first, you have to ground up the whole setting to boost up footfalls to physical stores.
Let we unearth how you can invoke efficiency & hook them up through these meaningful tips.
How to hook them to physical stores?
1. Tell about the availability: Flyers, brochures, pamphlets and adverts drop the message to the customers that your brand is in. So! How do you pull eyeballs towards the availability of physical stores through online store?
Bear their impulsiveness in mind. You have to strike the hammer when the iron is hot. As he/she browses in, the message should flicker for attracting him/her towards the delivery option. Or, while putting the bait of a message -‘delivery in physical store available’, you can send an invite to visit the brick-n-mortar premises of the retailer/merchant.
Also, you must pin a list of retailers with the mention of location for local pickup. This trick can capture the leads that are in immediate requirement of your products.
2. Pop in-cart message: Have you placed any order on amazon? As you route the order to cart, the pin code, delivery dates and timing pop. Alongside the product, it drops the info of the retailers or sellers.
You too can exceed its footprints. Enclose the local retailer store’s address. Try to put it in between the checkout procedure so that the customers can directly land to ‘pick up locally’ option. You can run a scroll above the fold as call to action for collecting product in-person.
3. Alert customers via emails: If you are running from scratch, then you should jump into the bandwagon of digital marketing. Once your online store would start emerging in the SERPs, you can get GO for CPC or PPC ad to gather the huge number of subscribers. Or, the paid ad campaigns of Google Adwords can flow in direct traffic for online marketing.
Then, you can send an alert to the subscribers that should read ‘pick up in local store available’ or ‘get instant delivery, pick up product in store’. A bit of information can flock explosive leads to your site. But keep in mind that the alert must be dropped location-wise subscribers. Align a few consistent promotional offers with this message to induce irresistibility to your offer.
4. Promote sharing post-delivery experience: The magic of reviews is no less than the power of press. It plays the role like a whistleblower does. Most of the time, the customers feel reluctant to place order from the brand new site.
To end this phobia, they shelter under the reviews and comment section. Finally, they make up their mind to invest in or not. You, too, capitalize on this online marketing tip. Promote your customers to share their post- delivery experience. The customer’s voice echoes more like his/her own to other one. For example Wish.com where customers share images and store rating to add authentication to their reviews.
5. Use default maps to locate store: The customers who browse are not alike. It’s dumbstruck fact that only a few of them are aware of in-store shipping. I do agree that I did not know about a brick-n-mortar store of DMart in Mumbai. The fact unearthed when I walked through an article in the ‘Hindustanbusinessonline’. It has piloted a project wherein various pick-up centres in the catchment regions would be available.
Like business listing on Google Places, list down the retailers and their pick up point region-wise besides shipping tab or delivery option. You can put an interactive map with contact details to get an exact idea of their locations.