Facebook is a new market place where your offline business creates its identity online. It’s the simplest to access and convenient to establish. What a great opportunity you get to set-up your business on facebook! Can you imagine how much you have to spend for it? Not even a cent, dear! Zero infrastructures are its requirement and hence, you will not have to spend money on its maintenance and transport. Having a computer with internet is enough. Thereby, you can proudly run your business activities in cost-effective manner.

Here below are some DIY steps to set-up your business page on facebook, go through them thoroughly:

Create posts through a business page: Like a beginner, you have to create your business page on this social media channel. Thereafter, closer relationship with the target audience will be yours. It will showcase your customers what you are all about. Click on ‘Create A Page’. From the menu of your FB account, you can choose and organize the outlook of your business page and lay foundation of Facebook Marketing. Choose from the listed domains to define your identity for it:

• Local business or place
• Company, Organization or Institution
• Brand or Product
• Artist, Brand or Public Figure
• Entertainment
• Cause or Community

It liberates you to create posts relevant to your business or organization. What can you do through it, check out:

• Write business updates to inform to the customers
• Upload videos and images to enhance the impact of your post
• Fix the schedule of your post to save your time
• Invite ‘likes’ and ‘shares’ by enhancing their engagements
• Throw lucrative offers and create events
• Transcribe your post into multiple languages
• You can show your location on ‘Google Maps’ through setting ‘location icon’.

How your FB post can seek attention: Millions of eyeballs can be the watchers of your post. What all you need to do is to follow these:

• Go to the post’s top-right arrow and click. A drop down list will appear for setting.
• Select  ‘Pin To Top’  for flashing the post (update/ event) at the top of your FB page.
• Or, you can click on ‘Embed Post’ option. It will provide a snippet code for adding it to the HTML code of your web page (if you have your own website). This will enable users to navigate from your website page to FB post.

How to distribute NEWS, event or any offer: This option logs in readers to the information about upcoming offers, events or any hot news.

• The option namely ‘Offer, Event+’ will be seen next to ‘Photo/ Video’ Option on the status bar.
• Select from Offer, Event  or  Milestone from the drop down list.
• Choosing Offer  lets you tell the people about the timely discount, voucher.
• Clicking on Event  helps you to send the reminder, invitation or notification of the event. Those who have accepted it can also be seen.
• Selecting Milestone  option enables you to inform about any grand opening, inauguration or anniversary.

How to show post location as well as language-wise: If your FB business post is to cater diverse lingual people, like English, Punjabi, Italian, French or any, then you can translate your post in them also. And its location can also be fixed specifically.

• At the bottom of the post space, there will be a tab namely Boost Post. Click on its drop down list.
• Set language or location.