A marketing platform, SOCi, shared crucial facts about data with Forbes. Nearly 41% of marketers invest at least half of their time to prepare data for campaigns and analysis. And over one-third of them state that they invest 25% to 50% of their time on the task. This post will help you explore how web analytics consulting can resolve the common challenges of data inaccuracy.
Web Analytics Consulting to Solve Web Data Inaccuracy
Let’s discover how web analytics consulting services can address the problem of inaccurate data.
Accurate Data Collection Setup
Inaccurate web data may emerge because of improper setup and configuration of web analytics tools. Some inexperienced professionals fail to embed tracking codes correctly. This can lead to missing and inaccurate data.
For instance, untagged web pages, multiple domains, and wrong event tracking details can create a misleading database, which may lead to unfair insights. Companies or specialists offering web analytics consulting services to set up any of the accounts of Google Analytics, SEMrush, or others correctly. This will make installation and configuration hassle-free across the website.
Being experts in conducting a thorough audit of existing analytics setups, analytics consultants identify gaps and misconfigurations. Accordingly, they align teams to integrate the right tags and track mechanisms from page views to form submissions and clicks. Simultaneously, the interaction with users won’t be hampered. Eventually, the tool will collect the correct data for reliable and actionable insights.
Tag Management System Optimisation
A Tag Management System (TMS) is typically used to handle web analytics tags across different digital platforms. Its mismanagement can also be the root cause of inaccurate or duplicate data. Gartner discovered that 56% of businesses using a TMS become unable to configure it accurately, which shows wrong results.
Web analytics consultants can help in optimizing their tag management system so that all tags can be properly deployed. Moreover, they observe if the tags are updated and properly maintained in the web structure. This is how duplicate tags can be avoided, streamlining web data accurately.
Real-time Data Validation and Monitoring
Inaccurate data can show wrong details. For example, a sudden increase in online traffic may be noticed because of bot activity, referral spam, or server issues rather than genuine user engagement. An experienced consultant can discover these odd activities during data analysis, which might lead to erroneous conclusions.
Web analytics consulting service providers properly examine and verify web data. They use advanced monitoring tools to flag unusual traffic patterns, low bounce rates, and unexpectedly high conversions. With the help of filters in tools, they filter out referral spam, bot traffic, or unusual activities. This is how they fix imperfections and accommodate legitimate user data only for analysis.
Custom Reporting and Data Segmentation
A cluster of data can sometimes make it more complex to get into its insights. The variations in audience behavior, regional preferences, or traffic sources may make it incomprehensible. This lack of understanding can lead to overlooking crucial details. And eventually, online businesses suffer losses.
Let’s say a business receives overwhelming traffic, which consists of leads or inquiries. So, the owner solely attends to traffic details but not the device type segmentation. And over time, a mobile-specific issue occurs, and his products’ sales decline.
With a trusted analytics consultant, you receive tailored reports with proper details of devices, channels, customers, landing pages, and more. These insights help you to break down data into key segments, such as user demographics, traffic sources, devices, and user behaviors. So, you receive adequate data on crucial points to make appropriate decisions.
Data Integration and Holistic View
Sometimes, you receive incomplete data, which leads to misleading decisions. A digital business mostly runs through a website, social media, and emails. These are some independent platforms, containing crucial details about a company’s web traffic, reviews, and intended customers. A small disconnect can make it difficult to measure the overall effectiveness of your digital marketing efforts.
A web analytics consultant as an ally suggests proven solutions to integrate data from multiple sources at a platform. This solution merges data from social media, email marketing, paid marketing campaigns, CRM systems, and other channels. The consolidated data provides a holistic view of the customer journey so that businesses can understand user behavior. This is how one can discover how various platforms contribute to overall business goals.
Regular Audits and Continuous Improvement
Websites and digital marketing technologies evolve constantly, as do web analytics setups. An outdated method of analytics code configuration will definitely deliver inaccurate results. Let’s say a website is updated and new digital campaigns are launched. It needs regular audits to maintain the accuracy and relevancy to receive rewards for call-to-actions.
A web consultant shares audit reports weekly or monthly. Simultaneously, he optimizes the data over and over as the report indicates so that accuracy can be maintained. His continuous review and revisions ensure that all data points are correct. Also, this practice helps in adapting the analytics setup with alterations together. All in all, the consultant provides ongoing support troubleshooting and hence optimizes web data as per scaling needs.
Conclusion
Inaccurate web data can significantly paralyze business growth and decision-making. With web analytics consulting services, businesses can find the root cause of web data inaccuracies. Proper setup, tag management, real-time monitoring, and advanced techniques—these are easily suggested and implemented with these consulting companies.