The onset of AI trend has completely revived the way Google works. With the introduction of ChatGPT, this leading search engine has understood that the change is the need of the hour. So, it came up with Google Marketing Live 2023.

Basically, this event emphasizes customer connection, creative solutions, and building confidence by using the announced updates.

Do you want to know what updates have made Google Marketing Live 2023 the talk of the day?

The key highlights of the Google Marketing Live-2023

Here are the highlights.

• Conversational Experience in Google Ads

Advertisers are now able to access and leverage Google’s guide. This guide can help you with an end-to-end campaign setup. Advertisers can use AI to create assets for that campaign. This will happen once they guide by offering complementary information. It has introduced an AI-driven chat bot to directly communicate within the Google Ads Interface.  

• Product Studio Generative AI Features

Google has come up with Product Studio, which uses generative AI to assist merchants in creating unique product imagery, enhancing content creation and management. With this tool, eCommerce merchants will be able to edit, enhance, and sharpen product images via Google AI. 

It means that you will be able to create dynamic backgrounds. Moreover, removing old & boring backgrounds will be easier. Images in low resolutions can also be enhanced with it.

• Automatically Created Assets Using Generative AI

Now, the intelligence Google AI can generate headlines and ad assets, such as description, business description, address, phone number, and rating aligned with specific queries while maintaining relevance.

Now, there is no need to build assets pre-auction. These new features are capable of generating assets based on the intent of an individual user’s query.

• Product Studio

Ecommerce business owners can easily manage, create, and upload product content, with the help of this AI-powered image editing and enhancement capability.

• Google Search Generative Experience

The leading search engine came up with an overview of the Search Generative Experience, which has the glimpse of how future ad placements and capabilities are likely to be.

• Video View Campaigns

There is also something about video campaigns that are a vital part of SMO strategies, which is to maximize results on Facebook or YouTube by combining different ad formats. It can help in increasing views on videos.

• Demand Next Gen Campaigns

The next is designed for social marketers. This AI-powered campaign will engage visually-focused audiences. You can see the impact on platforms like YouTube, Discover, and Gmail.

• Broad Match Brand Controls

Broad match refers to the default match type that has all assigned keywords. Typically, keyword research goes on for it. This is going to be a revolutionary and time-saving step in reaching out to a wider audience without needing an extensive keyword list. In the end, you will have broader reach while ensuring relevance for brand traffic.

• Performance Max high-value new customer acquisition

An AI-powered & more automated experience will soon be introduced as the newest campaign type. Artificial intelligence will help in bidding for customers with high lifetime value or limited brand engagement.

Furthermore, this advanced technology will support you with creative images and videos for ad campaigns.

• Google Merchant Center Next

Google Merchant Center enables businesses to upload and maintain product information in their simpler versions. It also covers complementary pictures and pricing, to be shown in contextual Google Shopping searches.

• Google Analytics 4 Audience Builder

It will allow advertisers to create new audiences using predictive AI-based insights from Google Analytics within their Google Ads account.

Performance Max improved search term insights can help in optimizing business campaigns this way.

• You may run ad campaigns for at least 6 weeks and let the machine learning algorithm collect sufficient data to compare performance.
• Be ready with at least 5 versions of text assets (4 headlines, 5 descriptions) in your asset group.
• There should be at least 5 versions of image assets (including 1200×1200) to your asset group.
• Keep as many assets as possible for your brand recognition.
• Prefer the list of intended audiences, which signals to quicken machine learning ramp-up.
• Instead of Google Analytics conversion import, utilize Google Ads conversion tracking to track video views or cross-device conversions.

These updates from Google Marketing Live 2023 demonstrate the increasing role of AI in driving effective marketing strategies, connecting businesses with customers, and delivering relevant messages at the right time.