Online reputation is the mirror to catch your position on the internet. It impacts around 84% online traffic. Eventually, your reputation becomes your USP. Be it purchasing or searches, your organisation’s name becomes a brand.

It’s no big deal to identify the reputation status of any brand. Just put the name of the brand in the search bar. The number of searches, position and comment/reviews tell how famous you are. A few negative reviews can destroy your ORM. So, always tap what people are saying about you online.

With groundbreaking content marketing strategy, making your brand a household name is a walkover. You have to track your position in the SERPs first. Then, identify the locations (URLs) where your target-audience loves to hang out. Trace those links. Create really informative content in various formats. These formats can be a blog, video, article, question-answers and infographics. Publish them on your blog as well as the external blogs/websites. Regularly tap the social media feeds. Answer the disgruntled customers. Publish positive reviews/ feedbacks to build up a good online reputation online.

 

ORM: Online Reputation Management

(Buzzing about your brand online)

Bother: 84% of online visitors

Don’t bother: 16% of online visitors

 

Steps to Assess Your ORM:

* Search your brand in SERPs.

* Search with Keywords in SERPs.

* Create an excel sheet.

* Identify the reputation by searching:

– Negative Reviews (like on Glassdoor)

-Top Ranking Negative posts

-Negative Comments on FB/Twitter/G+

* List down the rank of your url

* Enlist negative comments url-wise

Steps to Improve ORM:

* Asses the ORM.

* Identify the sources of negative comments.

* Try to remove those ones.

* Create more informative content.

* Find where your target-audience hangs out.

* Find the relevant URLs for content marketing.

* Cater meaningful & searchable information.

* Stay active on social media.

* Promote via search engine.

* Regularly track the progress.

* Enlist the ranking keywords & LSIs.

* Prep up strategies against negative feedbacks.

* Be quick to respond.

* Consistently publish bogs/articles/videos/infographics.

* Add good reviews.

* Rectify on-page & off-page optimization flaws