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Marketing aims at generating leads. But eventually, the profitability matters. Measuring the return on investment from digital marketing defines how effective your campaign is. For this purpose, the marketer must keenly observe and evaluate key metrics and analyze the scope for improvement. Here, you are going to discover these key metrics that help in measuring Digital Marketing ROI. Also, explore how to leverage them for more informed and insight-powered campaigns.
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How Can Web Analytics Consulting Solve Web Data Inaccuracy?
A marketing platform, SOCi, shared crucial facts about data with Forbes. Nearly 41% of marketers invest at least half of their time to prepare data for campaigns and analysis. And over one-third of them state that they invest 25% to 50% of their time on the task. This post will help you explore how web analytics consulting can resolve the common challenges of data inaccuracy.
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How Does Local SEO Benefit Medical Practitioners?
What do you do if you crave pizza? Certainly, just whip out your phone and find the best deal nearby. This is where local SEO appears in a key role. Typically, it is a strategic process of ensuring your business shows up when people search for stuff that you offer at a specific location. This method of organic online marketing puts your business on the map by optimizing your website for local searches. Besides, it also requires optimizing your Google My Business listing and online presence so that your visibility can be seen in local search results.
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The Top 10 Web Analytics Tools for Tracking Web Traffic
With the advent of artificial intelligence and analytics tools, corporate practices have been completely changed. Now, comprehending and getting deep insights into web traffic is like a walkover. This is simply because of web analytics tools.
Here, we’re going to explore the top 10 web analytics tools to track traffic coming to the website.
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