Skip to main content 
Since its evolution, the e-commerce industry has been undergoing a massive transformation, especially over the past decade. Artificial intelligence, or AI, is proving the biggest game changer, particularly in the field of image editing. Professional image editors and product photographers are streamlining workflows by leveraging revolutionary AI. Here is how this is happening in the present scenario.
Read MoreAuthor: eminenture
Top Metrics for Measuring ROI on Your Digital Marketing Spend
Marketing aims at generating leads. But eventually, the profitability matters. Measuring the return on investment from digital marketing defines how effective your campaign is. For this purpose, the marketer must keenly observe and evaluate key metrics and analyze the scope for improvement. Here, you are going to discover these key metrics that help in measuring Digital Marketing ROI. Also, explore how to leverage them for more informed and insight-powered campaigns.
Read More
How to Avoid Over-Optimization in SEO?
Over-optimization refers to doing extra and unwanted things to bring your website to the top of searches. Technically, it can range from stuffing keywords, over-stuffing (more than 3% of the similar keyword), catering to unnecessary or unrealistic details, using exact-match anchor text, to cannibalization. These cases define the over-optimization of content or webpages in SEO. If you want to Avoid SEO Over-Optimization, check out the complete blog.
Read More
How Can Web Analytics Consulting Solve Web Data Inaccuracy?
A marketing platform, SOCi, shared crucial facts about data with Forbes. Nearly 41% of marketers invest at least half of their time to prepare data for campaigns and analysis. And over one-third of them state that they invest 25% to 50% of their time on the task. This post will help you explore how web analytics consulting can resolve the common challenges of data inaccuracy.
Read More