Which one do you like to browse-Facebook website or facebook Lite? The former one is the official website which is browsable from desktop as well mobile phone. But still, we love to explore the latter one. Why is it so?

If you would ask to a commoner, his/her answer would be its faster uploading. You simply click and instantly navigate to its app version on mobile phone. But as per mobile app developer’s view, these are the prime reasons that most of the businessmen and users choose mobile app over mobile website:

1. Better personalization:It’s quite critical to deliver personalization. But the developer cracks this hard nut. Wondering how can a techie deliver personalization? Indeed, he does.

By personalization, we mean delivering consensual experience that every user desires. For example, the user wants to browse the very same T-Shirt that he selected during previous browsing. While catering personalized experience, the app would automatically shortlist the T-Shirts and other products that he/she had explored previously.

The app developer adds tracking history automatically. This tracking auto-generates recommendations of the same products whenever he visits the android app next time. It will continue to engage and let the merchant come in win-win situation. This feature will auto-generate leads and possibilities spike for their conversion.

2. Integration of mobile features:Which features of an android phone hook the users? A selfie freak would love its camera; the students will gaga over its scanning feature & calculator; a traveler will always appreciate its GPRS tracking. Likewise, there are several features that can prove a cash cow for the merchant. This is why he always prefers to add integration of mobile features to its business app.

For example, the e-commerce app users include a huge diaspora that dislikes remembering ATM-Pin or Debit/Credit Card number. For such kinds of people, integration of scanning feature to the payment gateway would be award-winning feature. This way the merchant can enhance users’ experience that he can harvest through conversion of leads.  

3. Offline downloading:  Have you ever downloaded any video on YouTube?  Its advanced feature allows offline downloading but under the cap of data usage. This feature is highly effective for the users who use 2G or 3G data.

Connectivity of internet may be disturbed by harsh weather condition or lack of network towers. Therefore, integration of downloading offline would prove highly effective android app development idea to swell the traffic on the app.

4. Free to integrate navigations:Although many developers ignore clear navigations on the app but it can prove a real game changer.

Let’s say, the user find it tough to move forth and back. It takes time to navigate on mobile website. But the android mobile app can be free from such restrictions. The developer can incorporate gestures, like tapping, swiping, pinching, holding and many more to let the navigation work seamlessly.  

5. Faster browsing:The mobile website has to trespass several steps to store data in the server. This channelization eats up a lot time. Contrarily, the mobile app store browsed data locally on the mobile device. Thereby, retrieving data on the latter is a hazy task.

Eventually, the user experiences faster browsing.