Quality links can prove as the jackpot for any website. They build stairs to step on the roaring promotions online. But what if these links become reason of panda attack? It’s really scary to imagine, isn’t it? Surely, none wants to afford invisibility from SERPs (neither I).

It’s better to have less relevant backlinks than thousands of irrelevant ones. Now the question is how one can do so? It’s not so difficult if the webmaster keeps these things in mind.

Differentiate backlinks: Let’s first walk through the types of links a website can have.

• Inbound backlinks: These are the incoming links that pull traffic from the other resources (websites, blogs and so on).  These can indirectly be hitting the site.
• Outbound backlinks: The outgoing links pointing to other websites are outbound links.
• Tier-one backlinks: These are the incoming links that inflow the traffic directly. They can be inbound as well.

Attend these backlinks carefully. This issue is quite sensitive since they can either make or break the sites reputation. Focus on the tier-one backlinks since they hit the site directly affecting its ranking.

Now, let’s move to link building strategy. It requires effective plan and outstanding plan.

Simple yet best method to build links: An optimized website should have:

Content that values:Content works like an appetizer. If it’s good, traffic is all yours. But if it’s not, it’ll go away instantly.

Carefully usher offerings & their demands in content. So, determine first what it desires and then, blend it in the mind-blowing content. Serve it at the end & note the unprecedented result.

No technical flaws:Over optimization is as hazardous as under optimization of the web. Fix all technical errors bit by bit. These questions can help to find technical errors:

• Is it mobile-friendly?
• Does it load faster?
• Does it carry thin content?
• Does it redirect 301& 302 error to the permanently & temporarily moved pages respectively?
• Does it redirect 404 to the deleted page?
• Does it have redirect chain?
• Does it have copied or duplicate Meta Data?
• Does it use directives, like Dofollow, no follow, wrongly?
• Does it have any canonical error?

Think of the Card-Pyramid. If any one card falls down, the entire pyramid collapses.Building links is similar to it. All the aforementioned technical problems are nuts in SEO campaigning. If it’s one nut is out of the place, the entire promotion effort will lose its value.

Many free tools are at hand online, like Website Error Checker. Check them out and iron out the seam of technical errors from the website.

Strong inter-linking:Inter-linking is inter-connectivity of the webpages. Work on it carefully.

• Check the links worth to capitalize.
• Bank on them by distributing each on separate pages.
• Wisely select the keywords (Take help of Keyword Planner).
• Plan the keywords & how to link them with one another.
• Focus on interesting blog-making. Connect it to the target page strategically.

Where to focus?

Like offline business, it’s no less than gambling. Search engines are the platforms where websites gamble to come up and up in SERPs. The one with more relevant backlinks wins.

But they don’t come automatically. For instant promotions, the web geeks don’t hesitate in buying links in bulk. But what’s the guarantee that all are genuine and relevant?

Backlink Checker and Backlink Watch are free tools to check the quality links. Use them to escape Google penalty. They can play lead role in devising penguin recovery strategiesthat help in fighting bad or irrelevant. 

• Go to the real (organic) traffic pulling sites: Backlinks are the hardest thing to get online. So, target the one which has notable traffic.
• Private Blog Networks: Many private blog networks assure inflow of quality links. But actually, their sponsored ads clearly identify them as the public network. Think intensely how it can be the producer of relevant links if it has sponsored inbound links.
• Keep relevancy at the centre-stage: Relevancy is the key factor in linking plan. Remember traffic on an ecommerce site does not attend an insurance product. So, keep it in mind and approach backlink that is similar to selling product or services.
• Perch on high-authority sites: Check the authority of the site. It’s the clear indicator determining its value. Check the domain authority of the Ahrefs and KissMetric to identify their worth.
• Bring diversity in anchor text: Anchor text is the only promotional space for outbound backlinks. Make sure diversity in the targeted keyword. The similar phrase can raise brows of the search engine team. Rearrange phrase and then, use it.
• Intensely check website from where backlinks are coming: Spammy networks are very much active online. Take a look of the dating websites. They promise providing millions of links but do they value to the data management site or ecommerce websites?

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