Biting tongue over what wonder the evolution of smartphones has done is impossible. The messaging facility, especially email marketing services, has made it the most affordableand favourite of all communication means. From small enterprises to big, its penetration can be felt everywhere. Internet has let its freak flag fly and the business is taking its route to boom through ecommerce industry. Since customers, now, switch to shopping portals therefore, knowing customers through one-on-one while catering their requirements is an outdated trend. So, knowing customers has become an uphill fight. But messaging through SMS and emails has begun pulling the rabbit of knowing customers’ behaviour out of a hat. Thousands of entrepreneurs are roping in for email marketing. Newsletters and emails knock their email accounts to let you know what’s new launched.

Advantages of Email Marketing: Email marketing stands for making customers aware of something new has been launched and also, about its new versions, discounts, gifts and beneficial bonanzas. Dropping newsletters and eye-snatching emails does dumbstruck role in getting your head around them. For sure, it has some advantages also:

• Email marketing is inexpensive.
• It is an effective way of lead generations.
• It’s easy to do.
• It’s result-oriented and harvested also.
• It tweaks marketing campaigns.

Have a look over the most common and beneficial email marketing campaigns:

MailChimp: MailChimp automatically generates responses besides Newsletters.

Why MailChip?

Easy to handle:

• It is convenient and easy option to create mind-boggling marketing emails.
• Even, a beginner can handle and manage any marketing campaign.
• It is a cakewalk to import and export listings on this platform.

Free Accounts:

• The users get 100% free account supporting with 2000 subscribers and 12,000 emails/ month.
• But many of its features are beyond customization as it requires payment.

Payment Procedure:

• Pay as it goes. Its bidding can be opted for more as it occurs between $15 to $240/ month.
• Subscribe on monthly-basis

Integrity with large network:

• LeadPages, Instapage, WordPress, Hubspot, Unbounce, Facebook and so on are connected to it.

AWeber:It is little bit outdated email marketing platform but still rocking proving old is gold.

Why AWeber?

Cost-effective:

• It makes creating, tracking and customizing email campaign a piece of cake.
• Inexpensive but doesn’t lock in long-term contacts.

Convenient in handling:

• With little bit of introduction, a novice can set its ‘sign-up’ forms and newsletters.
• It offers auto-responders, RSS to email and get integrated with the third-party easily.
• Its split testing allows for campaigning in variations with different sets of lists.

Payment Procedure:

• No free account
• Bidding begins with $ 19/ month for unlimited emails along with 500 subscribers to $239/month up to 25,000

Outstanding Customer Support:

• No charges for customer support services
• Direct set-up

Constant Contact:It is an expensive yet powerful email marketing tool.

Why Constant Contact?

Vital for Serious Leads:

• As far as selling point is concerned, it is the most effective mean.
• Lead-generation is sure.
• Constant logo imprints at the bottom for banding.

Cost Low Than Other Competitors:

• However, it is expensive but cheaper than other rival platforms

Payment Procedure:

• Its bidding begins worth $50/month for subscribing 2,501 to 5,000 subscribers.