Search Engine Optimisation, or SEO, are well-known terms that one can easily relate to organic promotion online. But Answer Engine Optimisation, or AEO, is relatively new to online or digital marketers. However, both of these approaches refer to optimising websites so they can gain visibility on SERPs. But there are some crucial differences in the purpose they serve. In this post, you will discover how SEO and AEO differ from each other in the digital marketing landscape.