How Can Web Analytics Consulting Solve Web Data Inaccuracy?

How Can Web Analytics Consulting Solve Web Data Inaccuracy?

A marketing platform, SOCi, shared crucial facts about data with Forbes. Nearly 41% of marketers invest at least half of their time to prepare data for campaigns and analysis. And over one-third of them state that they invest 25% to 50% of their time on the task. This post will help you explore how web analytics consulting can resolve the common challenges of data inaccuracy.

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Keyword Cannibalization

How to Find, Fix, and Prevent Keyword Cannibalization?

Keyword Cannibalization is a technical term used to define a competition among multiple webpages of a website, and each targets the same keyword or long-tail keywords. This practice triggers competition among those pages in search results. Eventually, it can adversely affect the authority of each web page. Actually, search engine bots get confused over content as to which page to rank up. It, ultimately, harms your website’s SEO performance and effort also. So, addressing this problem is a must to retain and even enhance your visibility online.

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