The record of every call in the Google Analytics soaks the digital marketing experts in delight. Certainly, it’s an ‘over the moon’ moment to see that the SEO or paid digital marketing efforts are actually paying off. But, the quantum of that happiness depends on the count of the call. After all, it signifies your digital marketing efficiency for the small business and brands. The more they are, the more conversion you can expect from. Very soon, they would be one of the most important KPIs in the digital marketing world. Read More