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Marketing aims at generating leads. But eventually, the profitability matters. Measuring the return on investment from digital marketing defines how effective your campaign is. For this purpose, the marketer must keenly observe and evaluate key metrics and analyze the scope for improvement. Here, you are going to discover these key metrics that help in measuring Digital Marketing ROI. Also, explore how to leverage them for more informed and insight-powered campaigns.
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How to Avoid Over-Optimization in SEO?
Over-optimization refers to doing extra and unwanted things to bring your website to the top of searches. Technically, it can range from stuffing keywords, over-stuffing (more than 3% of the similar keyword), catering to unnecessary or unrealistic details, using exact-match anchor text, to cannibalization. These cases define the over-optimization of content or webpages in SEO. If you want to Avoid SEO Over-Optimization, check out the complete blog.
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How Can Web Analytics Consulting Solve Web Data Inaccuracy?
A marketing platform, SOCi, shared crucial facts about data with Forbes. Nearly 41% of marketers invest at least half of their time to prepare data for campaigns and analysis. And over one-third of them state that they invest 25% to 50% of their time on the task. This post will help you explore how web analytics consulting can resolve the common challenges of data inaccuracy.
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How to Find, Fix, and Prevent Keyword Cannibalization?
Keyword Cannibalization is a technical term used to define a competition among multiple webpages of a website, and each targets the same keyword or long-tail keywords. This practice triggers competition among those pages in search results. Eventually, it can adversely affect the authority of each web page. Actually, search engine bots get confused over content as to which page to rank up. It, ultimately, harms your website’s SEO performance and effort also. So, addressing this problem is a must to retain and even enhance your visibility online.
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