Have you seen AI-powered rich snippets at the top of search results on Google?
It’s not just a ‘by default’ feature but a well-planned and prior-designed schema markup.
Read More
What is the Difference between SEO and AEO?
Search Engine Optimisation, or SEO, are well-known terms that one can easily relate to organic promotion online. But Answer Engine Optimisation, or AEO, is relatively new to online or digital marketers. However, both of these approaches refer to optimising websites so they can gain visibility on SERPs. But there are some crucial differences in the purpose they serve. In this post, you will discover how SEO and AEO differ from each other in the digital marketing landscape.
Read More
How to Spot SEO Myths: Common SEO Myths, Debunked
SEO, or Search Engine Optimisation, is not going to stop surprising you. Every digital marketer, especially SEO experts, keenly observes the updated guidelines from leading search engines. But sometimes, these updates are surrounded by misconceptions. Sometimes, obsolete SEO strategies backfire. However, the circulation of misinformation emerges as a leading cause of harmful or ineffective lead generation or online promotion strategies. Here are some of the most popular and common SEO myths that need to be eliminated from the SEO landscape.
Read More
How to Set SMART SEO Goals & Objectives in 2025?
Goals are crucial. Setting clear and actionable goals is necessary. In the context of digital marketing, marketers and entrepreneurs should focus on SMART SEO goals. Here, it stands for Specific, Measurable, Achievable, Relevant, and Time-bound goals.
Let’s make it more comprehensive so you can easily harness this concept during SEO activities.
Read More